Industry News | March 1, 2007

McDonald's Poised to Add Specialty Drinks

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In hopes of maintaining early morning dominance and challenging Starbucks, McDonald's moved closer to bringing lattes and cappuccinos to its menu, The Wall Street Journal reported Thursday.

According to the paper, the quick-serve king wants the new menu additions to give its otherwise traditional morning menu a competitive edge over those entering the breakfast market. The new drinks will be part of a "destination" beverage line that will also act as direct competition to Starbucks' dominance in the coffee market.

Although not yet available nationwide, the drinks are already being sold in Michigan, New York, and New Jersey. McDonald's has also begun to install large black machines needed to make specialty drinks behind some of its counters, the paper reported.