Industry News | July 21, 2017 | By Danny Klein | QSR Exclusive Brief

McDonald's is Releasing a One-Day Apparel Line July 26

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The world was too small for just one fast-food pillowcase. Don’t want to sleep next to Colonel Sanders? You can now rest your head on a giant Big Mac thanks to McDonald’s recently unveiled McDelivery Collection.

McDonald’s apparel line, the chain says, was released to celebrate a transformational brand moment—the continued rollout of its delivery program through UberEATS, which is popping up in thousands of stores. On July 26, dubbed Global McDelivery Day, McDonald’s is giving away these items to customers who order through the program in select cities, while supplies last.

There’s a picnic blanket with fries and burgers printed on the front. A sweat suit with the tagline “World Famous” on the chest and down the leg of the pants. Sliders featuring the same phrase, split one word per piece of footwear. And, to round out the offerings, a onesie printed with Big Macs.

The apparel line comes on the heels of a similar collection from KFC. On July 12, KFC announced it was opening an online merchandise shop, KFC Ltd, where customers could purchase anything from Fried Chicken Socks to a “Finger Lickin’ Good” gold-plated necklace.

McDonald's deal begins at 11 a.m. local time on July 26. Users need to order McDelivery on UberEATS and hope they beat the rush. This is the only day the collection will be available. To check out where the offer is available, visit McDonald’s website dedicated to the promotion here.