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McDonald's CEO Jim Skinner says, "We are leveraging our menu variety and value with convenient restaurant locations and innovative marketing to deliver a restaurant experience that resonates with customers. The combined strength of these strategic initiatives continues to drive our business forward."
In the U.S., comparable sales climbed 5.4 percent as customers continue to visit McDonald's for the compelling value, new products, conveniences such as late-night hours, and a wide-range of breakfast options. In addition, the ongoing popularity of the Monopoly game promotion contributed to performance for the fifth consecutive year.
In Europe, comparable sales rose 6.4 percent for the month, driven primarily by France, the U.K., and Russia. In each market, premium menu innovations along with everyday value offerings are driving results.
In Asia/Pacific, Middle East, and Africa, locally relevant products, extended operating hours, and branded affordability menus fueled October's comparable sales increase of 9.4 percent. Strong performance in most markets, led by Australia, Japan, and China, contributed to these results.