McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S. up 2.4 percent; Europe up 2.3 percent; and Asia/Pacific, Middle East, and Africa up 4.3 percent.
"McDonald's ability to connect with consumers and deliver the menu choices, everyday affordability, and experience that is in tune with today's lifestyles has been the cornerstone of our ongoing sales momentum," says McDonald's CEO Jim Skinner. "The modernization of our restaurants, coupled with menu innovation and enhanced accessibility of our brand continues to deliver the unique McDonald's experience that is resonating with our customers around the world."
U.S. comparable sales increased 2.4 percent for the month. The national launch of Frozen Strawberry Lemonade, the popularity of Fruit & Maple Oatmeal, and the continued demand for McDonald's signature beverage and core offerings were key contributors for the month.
In Europe, May comparable sales increased 2.3 percent, driven by strong performance in France, Russia, and the U.K., partially offset by Germany. Key contributors to Europe's May results included premium menu offerings such as McWraps and the 1955 burger, limited-time food events like the U.K.'s Great Tastes of America campaign, and the ongoing benefit of modernized locations that are differentiating the McDonald's experience.
Comparable sales rose 4.3 percent in Asia/Pacific, Middle East, and Africa led by performance in China and many other markets. Compelling breakfast and lunch value offerings, convenience initiatives such as drive-thru, delivery, and extended operating hours, and unique promotional tie-ins were the leading sales drivers for the segment in May.
Systemwide sales for the month increased 12.0 percent, or 4.7 percent in constant currencies. Separately, currency translation is now expected to benefit second quarter earnings per share by $0.09 to $0.10 as a result of recent strengthening of foreign currencies.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.