Industry News | March 28, 2016

McD's Largest Franchisee Unveils Premium ClubHouse Burger

Arcos Dorados, the world’s largest McDonald’s franchisee operating in 20 countries in Latin America and the Caribbean, has unveiled a new premium burger experience, the ClubHouse, which is sure to be a customer favorite. The new creation is part of McDonald’s Signature Collection. It features thick-cut smoked bacon, caramelized grilled onions, soft Cheddar cheese, crisp leaf lettuce, and fresh tomatoes. These ingredients are all lovingly layered on more than a third pound of 100 percent pure beef and served on a brioche-style artisan roll, dressed with a McDonald’s exclusive special sauce. To showcase the high quality ingredients used in the ClubHouse, in some markets, the burger will be served in an open container—a first for McDonald’s in Latin America.

The new creation marks McDonald’s entry into the premium hamburger market in Latin America and leverages the McDonald’s global product portfolio.

“Our customers are foodies with sophisticated palettes and they’ve been telling us they want premium twists on our classic burger range. We’re sure the Clubhouse and the launch of other new flavors in the McDonald’s Signature Collection will satisfy even the most discerning taste buds,” says Raúl Mandía, CMO at Arcos Dorados.

Arcos Dorados works with the highest quality suppliers in Latin America. Accordingly, its burgers boast natural and fresh ingredients, which have been especially cultivated and produced for the McDonald’s brand in the region.

The new offering is available in Arcos Dorados’ largest markets in Latin America, including Brazil, Argentina, Chile, Colombia, Panama, Costa Rica, Peru, Ecuador, and Uruguay.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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