Melt Shop, the pioneer of the Melted Sandwich Movement, announced today the opening its newest franchised restaurant and first Florida location in Sawgrass Mills, an outlet and value retail shopping destination in the U.S., located in Sunrise, Florida. Situated in the Market Food Court on the shopping center’s west end, the new restaurant will be kicking off its grand opening celebrations on Saturday, Sept. 28, where it will give away free grilled cheese for a year to the first 50 guests. Doors open at 10 a.m., and the first guest in line by 11 a.m. will receive one classic grilled cheese per week for an entire year; the next 49 guests will receive one classic grilled cheese per month as long as they are over 16 years of age and download the Melt Shop app. As an added bonus, every guest who visits over the weekend, September 28 & 29, will be entered into a contest to win one classic grilled cheese per week for an entire year, announced on September 30.
“We opened as a walk-up counter in Midtown eight years ago and now we’re opening our 18th restaurant and first in Florida. It’s been an exciting journey and it’s a great moment for us as we celebrate this significant milestone for our brand. We’ve had our sights set on Florida for quite some time and, with our franchise partner CFL Eatz, LLC spearheading our development, we’re eager to continue our expansion throughout the state,” says Spencer Rubin, Founder & CEO of Melt Shop. “We know there are a lot of New York transplants in South Florida, so many guests may already be familiar with Melt Shop. For those that aren’t, we look forward to introducing them to our elevated melted sandwich experience and serving exceptional food to local residents and visitors alike.”
The new Melt Shop at Sawgrass Mills is owned and operated by experienced multi-unit operator, CFL Eatz, LLC and kicks off a string of openings in Florida as part of an agreement signed earlier this year. In addition to its new restaurant in Sunrise, the company has plans to develop six Melt Shop locations throughout the Central Florida region over the next three years.
“We’re thrilled to kick off our partnership with Melt Shop by opening its very first location in our home state of Florida, and look forward to bringing more restaurants to the state in the near future,” says Bob Picerne, Principal of CFL Eatz, LLC.
Melt Shop has grown to 18 locations in and around New York City, Pennsylvania, Minnesota, Delaware, New Jersey and now Florida.
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