Melt Shop announced today the opening of its newest corporate-owned restaurant in the Menlo Park Mall, a Simon mall located in Edison, New Jersey. The new Melt Shop marks the brand’s first restaurant in the city, and third location in the state. To celebrate, Melt Shop will be hosting a grand opening party on Saturday, April 27 from 11 a.m. to 3 p.m., where it will be giving away free sandwiches to the first 50 guests (one per customer). There will also be a DJ and raffle giveaways.
“We’re thrilled to expand the Melt Shop brand in my home state of New Jersey,” says Spencer Rubin, founder and CEO of Melt Shop. “We’re already experiencing success in Jersey City and Rockaway and look forward to seeing our Menlo Park restaurant thrive, as we continue our growth throughout the state.”
Conveniently located at 55 Parsonage Road, Melt Shop in Menlo Park Mall is in the second-level dining pavilion. The restaurant features the company’s newest storefront design and kitchen package, which includes Melt Shop’s signature double-stacked conveyor oven that enhances food quality and shortens ticket wait times. Melt Shop in Menlo Park Mall will also feature the brand’s latest innovations, including Housemade Chicken Tenders and the Vegan Burger Melt, as well as online ordering and catering, which utilizes the brand’s newest fully-insulated packaging.
In addition to growing across New Jersey, Melt Shop opened its ninth New York City location earlier this year and just reached an agreement with Skyport Hospitality to expand into airports. The brand will debut at JFK and Pittsburgh International Airports in 2019. To further drive growth, the brand is seeking well-capitalized multi-unit franchisees in New York, the Mid-Atlantic and Midwest regions, as well as in Florida, who are entrepreneurial, have a strong knowledge of their markets, and are excited to be a part of a culinary experience unmatched in the melted sandwich space. Since launching into franchising in September 2017, Melt Shop has added more than 30 restaurants to the pipeline and remains well ahead of its goal to open 100 locations by 2023.