Industry News | July 31, 2012

Menchie's Battles Back Against Muscular Dystrophy

The Muscular Dystrophy Association and Menchie's Global Headquarters are teaming up throughout the entire month of August to help "spread smiles"for children and adults affected by neuromuscular disease.

Beginning August 1–September 3, Menchie's guests can show their support for MDA by purchasing and signing a $1 Make a Muscle, Make a Difference mobile when they purchase frozen yogurt at any of Menchie's 200 nationwide locations.

Local area families served by MDA will benefit from every frozen yogurt mix and mobile sold. A special coupon for 15 percent off the next visit to Menchie's is included in the promotion as a thank you for each mobile purchased.

"Menchie's is proud to 'Mix it up for MDA' this August with the Make a Muscle mobile campaign," says Amit Kleinberger, CEO of Menchie's Global Headquarters. "We take pride in giving back to our local communities through fundraisers and know that we can count on our generous guests to put a little extra 'muscle' in their mix to support MDA and those affected by muscle disease.

“The Menchie's philosophy is all about spreading smiles, and partnering with the MDA will help us meet our objective to spread more smiles nationwide," he says.

This is the first year MDA has partnered with Menchie's stores nationwide for a mobile campaign. Funds raised support MDA's programs of research and health care services, including MDA summer camp.

"MDA is excited to kick off our new national partnership with Menchie's," says MDA Executive Vice President of Business Development Kevin Moran. "We love that Menchie's is committed to 'spreading smiles' and the theme certainly fits right in with our summer camp program. This is a simple and easy way to give back. We thank Menchie's and encourage their guests to help fight muscle disease this summer."

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