In Pizza Hut's own research 73 percent of those tested agreed that foods that are natural have flavor the way it was meant to taste. While testing the product, customers showed a strong preference toward all-natural ingredients in the markets where The Natural was unveiled earlier this year. As consumer tastes continue to crave natural foods, Pizza Hut is giving people what they want--real, honest ingredients.
Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavors or preservatives; and 100 percent real beef with no fillers. Pizza Hut customers will notice the company's commitment to real taste with a new signature red Pizza Hut pizza box made from 40 percent recycled materials that will debut across the country today.