Industry News | September 21, 2010

Menuboard Makeover for Alamodome

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Earlier this year, ARAMARK and the city of San Antonio embarked on a joint project at the Alamodome in San Antonio to renovate their concessions areas with new food concepts, graphics, and signage, including digital menuboards. Texas Digital Systems Inc., headquartered in College Station, Texas, was chosen to provide the hardware and software for the digital signage portion of the project.

The Alamodome is a 65,000-seat multi-purpose facility and is home to concerts, conventions, and professional sporting events throughout the year, including Dallas Cowboys Training Camp, the Alamo Bowl, and the University of Texas at San Antonio football team beginning in the fall of 2011. They host an average of 900,000 visitors each year.

There are 24 permanent concession stands in the Alamodome, featuring traditional favorites for sporting and entertainment events, such as burgers, hot dogs, and pizza, as well as additional options such as barbecue and Tex-Mex. Portable concession carts also sell popular items like sandwiches, nachos, peanuts, sodas, and beer. Texas Digital’s VitalCAST digital signage solution was deployed to run 80 42-inch screens at both the permanent and portable concessions areas.

VitalCAST is a turnkey digital signage solution that lets users control a series of digital menuboards from one central location. Regular menu items, limited-time offers, high-impact graphics, videos, and more can easily and quickly be combined to deliver an eye-catching menu to customers. Price changes and product offerings can be changed with a few clicks of the mouse and delivered instantly to any number of screens. In the case of the Alamodome, eight different restaurant concepts are being managed by VitalCAST.

Of paramount importance to any digital menuboard project is content. The Texas Digital Creative Services team developed the overall look for each location’s digital menus, utilizing color schemes and logos that were created for each stand concept. Within each brand concept, most of the menuboards deliver typical digital menu content, including menu items, prices, limited-time offers, and video and still images of food items. However, to further enhance the in-line experience, screens showing information and entertainment content are scattered into the mix.

“Digital menuboards are a perfect solution for facilities like the Alamodome that manage multiple menus,” says Dennis Davidson, president and COO of Texas Digital. “VitalCAST makes the job of communicating menu offerings easier and more effective than ever.”

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