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Digital signage at restaurants has evolved from just mounting displays and showing cable tv. Digital menu boards now have purpose and help to contribute to the success of restaurants.
Along with an array of food and fresh bakery, the combination of Santo Gallo and Pastelerías Esperanza with the help of P&J Congress Design and its alliance P&P Sistemas y Marketing deployed AOPEN nTAKE Digital Menu Board solutions in several restaurants across Mexico.
As with many tools, the objective of increasing sales using digital menu boards was assisted by displaying dynamic content that invited customers to try new menu items which also helped streamline processes by assisting customers in placing orders. Identifying the challenges and creating a strategy, P&J Congress Design and P&P Sistemas y Marketing used AOPEN nTAKE Digital Menu Board solutions to help bring a modern look and improved features for engaging with customers and increase sales.
With multiple locations across the country, a streamlined approach of synchronizing content from headquarters was needed. Although networking infrastructure may be limiting in some areas, internet connections were available in each location.
Plus technology not being their specialty, Santo Gallo and Pastelerías Esperanza required guidance with digital signage and advice during deployment of solutions.
Other solutions were evaluated and a wide range of requirements were desired; most important being the solution needed to be highly versatile, easy to use, and installation required valuable support during deployment.
Santo Gallo and Pastelerías Esperanza needed to enlist experts that understand technology and are able to support functionality in a digital menu board solution that incorporate the ability of highlighting promotional content and corporate branding.
In a collaborative effort overseen by director of IT Adrián Fernández, P&J Congress Design, and P&P Sistemas y Marketing installed AOPEN nTAKE Digital Menu Board solutions into the first few locations of Santo Gallo and Pastelerías Esperanza around Mexico. One location coincidentally having a grand opening was welcomed by a crowd of customers lining up and marveling at the content displayed on multiple screens above the counter.
As an authorized distributor P&J Congress Design and P&P Sistemas y Marketing selected AOPEN nTAKE Digital Menu Board solutions for its reputation built for continuous operation and very low failure rate. Add to this the simplicity of plug and go design, AOPEN nTAKE Digital Menu Board solutions provided quick deployment allowing restaurants to focus on producing quality products.
“AOPEN provided excellent support throughout the deployment,” says César Pañafox, general director. “It is very important to maintain continuous stability throughout for maximum up-time with minimal disruption to business.”
AOPEN nTAKE Digital Menu Board solutions created a way for promoting specials and featuring new items. Although the networking infrastructure may be lackluster in some regions, with internet connections at each stores, AOPEN nTAKE Digital Menu Boards solutions provided Santo Gallo and Pastelerías Esperanza a cost effective solution in synchronizing content to their digital menu boards. By streamlining content, Santo Gallo and Pastelerías Esperanza were able to significantly reduce costly expenses involved with printing monthly promotional posters.
Santo Gallo and Pastelerías Esperanza continue to benefit from repeat customers and adding to their bottom line with upsells assistance from digital menu board suggestions.