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This is the first store to open under an existing master franchise agreement, signed in October 2008, which allows for a minimum of 30 Great American Cookies stores and 15 Pretzelmaker stores to be opened in Mexico over 15 years. The agreement calls for stand alone and co-branded stores throughout the region.
Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, “We have established a solid platform for our franchisees to open Great American Cookies and Pretzelmaker throughout North America. The opening in La Gran Plaza Fashion Mall, a premier shopping destination in Mexico, was a success with strong customer demand for Great American Cookies’ fresh gourmet products.”