Subway restaurants announced today a long-term partnership with world champion swimmer Michael Phelps. Phelps will be representing the brand across all marketing channels and joins an impressive list of athlete partners that have included Michael Strahan, Ryan Howard, Kimmie Meissner, Tony Parker, Laila Ali, and Reggie Bush.
“Subway takes pride in being a healthy and active brand–one that can be a regular part of these world class athletes’ routines,” says Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT), which signed the contract with Phelps. “We knew Michael Phelps was a big fan of our sandwiches and we wanted to build on that with him to illustrate that Subway is a brand that can play a role in helping everyone–from elite athletes to weekend joggers–perform at their peak levels and make healthier, smarter choices about food, whatever the activity.”
Phelps made history when he became the only athlete to ever win eight gold medals at a single Games this summer in Beijing. He also holds the record for the most gold medals won by any athlete with a record 14. Phelps and Subway are a natural fit because they are both advocates of active and healthy lifestyles.
“Subway restaurants have always given me the options that I am looking for–whether that’s healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with,” Phelps says.
Subway restaurants and Michael Phelps will be unveiling his first commercial appearance for the brand in early 2009.
