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    Mici Announces New Location and Rewards Program

  • Industry News January 15, 2019

    Mici Handcrafted Italian, a family-founded, five-unit fast casual chain based out of Denver, Colorado, today announces: their sixth location in Denver’s fast-growing Parker area; a new Point of Sale System, and accompanying Loyalty Rewards Program.

    Mici’s new restaurant is located at 11290 Twenty Mile Rd, Parker, Colorado in Parker Valley Center, off the intersection of Parker Road and Twenty Mile Road. The space was previously an Orange Leaf Yogurt, which has relocated within the center. Currently under construction to bring Mici’s modern yet comfortable feel to the space, the Parker location will open in Spring 2019. The Parker location will be Mici’s largest to date, boasting 2,500 square feet, indoor seating for 70 and a comfortable 20-seat patio. Mici Parker will offer dining-in, carry-out, catering and delivery to much of the Parker area.

    Just this week, Mici launched their new integrated Point of Sale System, including a new online ordering tool that is mobile optimized, a rewards programs that sends offers customized to individual members, and a new mobile app.

    The Year in Review
    In 2017, Mici completed a Series A financing and brought on partner and CEO Elliot Schiffer. During the past eighteen months, in addition to streamlining operations and optimizing the menu, Schiffer has fast-tracked the brands growth and seen promising results:

    • Mici’s fifth location, in the underserved Denver suburb of Lafayette, opened in August of 2018. Weekly sales have grown 17 percent organically since opening and continue to rise.
    • This past year, Same Store Sales grew 4.5 percent, with Catering growth comprising 3 percent.
    • With Schiffer attached to the company, Mici was able to recruit industry veteran Krista Gibson to their newly installed Board of Directors. Gibson is a marketing & strategy C-level Executive with over 25 years of experience in the restaurant industry.
    • Schiffer brought in industry leader Joe Melton as senior vice president of Operations in June of 2018. Melton has an impressive story of advancement and longevity within the Outback Steakhouse brand (Bloomin Brands, BLMN).
    • Negotiated rates and switched Mici to food distributor Shamrock Foods.
    • Put into test five Third Party Ordering Systems, integrated directly into the new Point of Sale, at the downtown Denver location of Mici.

    Looking Forward
    With steadfast goals of company growth, Schiffer is in the early stages of beginning the process of franchising the brand and is scouting real estate for company locations seven and eight. 

    Mici Locations:
    7th & Colorado, 727 Colorado Blvd, Denver; Downtown, 1531 Stout Street, Denver; Highlands Ranch, 9245 South Broadway, Highlands Ranch; Stapleton, 2373 Central Park Boulevard, Denver; Lafayette, 535 West South Boulder Road, Lafayette; Coming Soon: Parker, 11290 Twenty Mile Rd, Parker.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.