Brooklyn, New York–based Mike’s Hot Honey is launching dip cups this week in an effort to better service pizzerias experiencing a sharp increase in delivery and takeout business. As federal and local social-distancing guidelines have driven restaurants to close their dining rooms and shift to delivery and takeout-only models, the company recognized a growing demand for to-go-friendly packaging for Mike’s signature chili pepper–infused hot honey, a staple at pizzerias across the country.

To introduce the product and also offer support to pizzerias that have largely remained open throughout the COVID-19 crisis, Mike’s Hot Honey is offering a free case of dip cups to any pizzeria that wants to use them in delivery and take-out orders (while supplies last).

“Pizzerias are the backbone of our business. When the pandemic hit the U.S., we began outreach to our friends at pizzerias to learn more about what they were experiencing and how we could help,” says Mike’s Hot Honey founder, Mike Kurtz. “Nearly everyone we spoke with was seeing an increase in delivery business and a need for honey packaging that fit this model. We developed the dip cups as a way for pizzerias to safely and efficiently deliver our product to their customers while adding incremental revenue to each order.”  

The topping combination of Mike’s Hot Honey drizzled on pepperoni pizza has grown in popularity in recent years thanks to Paulie Gee’s, the Brooklyn pizzeria where Kurtz first started drizzling Mike’s Hot Honey on pies in 2010. “We recommend drizzling on the pie just before you take a bite. Our new dip cups allow pizzerias to deliver this unique experience to their customers who can now enjoy drizzling in the comfort and safety of their own homes,” Kurtz says.

Mike’s Hot Honey 1-ounce Dip Cups have been made available to pizzerias nationwide through a distribution partnership with DOT Foods. Pizzerias interested in receiving a free case can fill out this form online.