Dippin' Dots Inc. has reached a landmark, surpassing more than 1 million fans on the company's official Facebook fan page. In celebration of the event, Dippin' Dots is awarding its 1 millionth fan a total of 1 million Dots.
Orlando, Florida, native and University of Central Florida student John Migetz was lucky number 1 million. "I've never won a promotion like this before," Migetz says, "but I can tell you that a million Dippin' Dots would be very hard to beat."
Migetz will receive one gallon of Dippin' Dots per month for 20 months. "I'm so excited that I am the 1 millionth fan, and can't wait to start enjoying the Dippin Dots," Migetz says. "I'm sure that between me, my family, and my friends, we will have no trouble eating 1 million Dippin Dots!"
Dippin' Dots Inc. was recently named to The Big Money Facebook 50, a listing of companies that perform extremely well in social media. "These are the companies that are really moving the needle in terms of customer engagement and loyalty, a critical aspect of a brand's success and staying power in this challenging economy," says James Ledbetter, editor of The Big Money.
Dippin' Dots worked closely with its digital marketing agency, matrixx, to launch the Facebook page in Summer 2007. Using a variety of social media techniques and, with no mainstream advertising, an average of more than 1,000 members a day were added. Since crossing the 1 million mark, the company's Facebook fan base has increased by more than 2,500 members per day.
"We're very excited to achieve this milestone," says Dippin' Dots founder and president, Curt Jones. "It places our brand among other leading companies. Facebook has given us an opportunity to connect with the many people who have grown to love Dippin' Dots over the last 22 years."
Nineteen-year-old Migetz is among that generation of Dippin' Dots' culture. A graduate of Boone high school in Orlando, Migetz is now a college junior, studying Business Administration, but he has not outgrown his favorite ice cream treat.
"The first time I had Dippin' Dots, I was very young," he says. "I remember being with my parents at a theme park and seeing the Ice Cream of the Future! I spent the next couple weeks trying to convince my parents to take me back to the park, just so I could get some more of my new favorite ice cream."