Industry News | December 28, 2010

Mini Sandwich Packs Big Value

Church’s Chicken launched a new portable value product for lunch, dinner, and snacking yesterday – its new Chicken Mini Sandwich.

“Today more than ever, our customers are looking for value without sacrificing great quality products,” says Marc Butler, senior vice president of marketing for Church’s Chicken. “We knew after testing this sandwich in local markets, this product had all the right components to meet the needs of our customers.”

Church’s Mini Sandwich is an all white meat breast filet on a toasted, slightly sweet bun topped with lettuce, creamy Original or Spicy mayonnaise and a crunchy dill pickle chip. One Church’s Mini is only 89 cents or two Mini sandwiches for $1.49.

The Chicken Mini sandwich will be supported on television, radio, in-store, direct mai,l and outdoor billboards. “Once again, the recurring characters of restaurant team members Doug and his manager, will demonstrate the genius, that is the Chicken Genius, in this product,” says Andy Bonaparte, vice president of advertising. “These characters have taken on their own playful and fun personalities and our customers look forward to seeing the next chapter in the life and times of Doug and his Manager.”

The new Mini Sandwich will be supported by new 30-second ads in both English and Spanish.

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