Strategic creative agency Mint Advertising recently received a Gold ADDY Award from The Philadelphia Advertising Club for its 2014 holiday direct mail campaign. A Gold ADDY award represents the highest level of excellence, as judged by marketing and advertising professionals from across the U.S.
Mint also received a Silver Award for an integrated promotional campaign for Domino’s Pizza. Mint also received a Gold Award in the Self-Promotion, Direct Marketing/Specialty Items Category for “Mint Wine Bag Holiday Mailing” on behalf of Mint Advertising.
The Domino’s Integrated Phoenix Truck Wrap campaign centered on increasing awareness of Domino’s new One Lunch product: Domino’s Sandwich Slice. Mint’s “The Best Thing Since Sliced Bread” tagline was utilized in various emails, banner advertisements, social media assets, and a food truck wrap. Supplied with 200 free Sandwich Slices, the food truck made its way around the Phoenix metro area including a pit stop at Arizona State University for one week in October 2013.
“It’s always nice to get some recognition for the quality of the creative product we put out, especially when the work is being judged against that of some of the best agencies in the region,” says Al Navarro, chief creative officer and co-founder of Mint Advertising. “Plus, the ADDYs are a fun night out in Philly for the team.”
With these wins, Mint will advance to the District 2 level competition, which includes regional winners from five Mid-Atlantic States and the District of Columbia. The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the ADDY Awards Competition exemplifies the industry’s largest and toughest competition for creative talent.