Industry News | January 8, 2010

Mintel Hires President of Packaged Goods Branch

Mintel International Group announced the appointment of Pete Giannakopoulos as president of Mintel Americas’ Consumer Packaged Goods (CPG) business.

As president of Mintel CPG Americas, Giannakopoulos will oversee the continued expansion of Mintel’s consumer and market research offerings, leveraging Mintel’s global resources in the delivery of published and custom research to clients.

“With his strong background in publishing, sales, and marketing, we know that Pete is going to be instrumental in Mintel’s continued growth in the coming years,” says Jon Butcher, CEO of Mintel Americas. “The continued sales growth and expanding news presence of Mintel during the economic downturn has demonstrated how relevant Mintel’s insights are to marketers today.”

For the past 13 years, Giannakopoulos has held senior management positions at business-to-business media companies, most notably Stagnito Communications. He has served North American and Latin American audiences in the food, beverage, packaging, health and beauty, pharmaceutical, green, and agricultural industries. His experience spans print, electronic, social, event, and custom media platforms.

“I am extremely excited to be joining this very talented team, and I believe that Mintel is well positioned to provide the kind of strategic thinking and actionable insights that our clients are seeking,” Giannakopoulos says.

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