Industry News | October 22, 2009

Mobile Gift Card Solution Formed Through Parternship

VeriFone announced a strategic partnership with Mocapay to deliver mobile gift and couponing on behalf of its customers, integrated with VeriFone customer-facing payment systems. Mocapay integrated and certified with VeriFone's PAYware Connect gateway to extend its reach and availability to a broader set of merchants and to help expedite certifications with new processors.

Mocapay's platform provides merchants with the ability to mobile-enable their existing gift and loyalty programs through payment at the point of sale. Gift cardholders can transact at the point of sale, access their account balance and transaction history, find the nearest location, and reload their account, all from their mobile phone. In addition, consumers, from their computer, can send mobile gift cards directly to their friends' mobile phone utilizing Mocapay's proprietary Gift-a-Friend technology. Mocapay provides retailers the tools to send targeted, one-to-one messages and/or offers to their customers.

Mocapay and VeriFone have already successfully implemented mobile gift solutions as part of several retailer trials spanning specialty food, coffee, and petro/convenience verticals.

"We see tremendous promise and positive preliminary results from these early market trials across multiple retailer and consumer segments", says Robbie Lopez, VeriFone senior vice president and general manager of software solutions.

Mocapay and VeriFone first debuted their solution on MX 800 Series in VeriFone's booth at the NRF convention in January. As part of their partnership, VeriFone will integrate the Mocapay mobile capability in conjunction with merchant implementations.

"VeriFone's PAYware Connect software provides us with an easy, flexible, and one-stop shop to seamlessly integrate with the existing payments landscape," says Kevin Grieve, CEO of Mocapay. "VeriFone has provided us with a flexible architecture to deliver value-added applications to their customers without burdening the merchant with technology integration."

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