MOD Pizza today unveiled MOD Rewards—its new customer loyalty program—powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help provide meals to children struggling with food insecurity.
How MOD Rewards works + the benefits:
MOD Rewards is the company’s first loyalty program and is supported by a new CRM system that enables more personalization and frequency.
“Customers are doing more with their phones, and our new app will make MOD Pizza more accessible to our guests, while allowing us to reward them for their loyalty. With just a few taps, it’s easy to build a customized pizza or salad, select a convenient pick-up time and make a payment,” says Kevin Flaherty, vice president, digital at MOD Pizza. “The app enables customers to order ahead easily by keeping track of their favorites, and rewards can be earned across platforms including the app, online orders or by scanning a store receipt.”
MOD Pizza + Generosity Feeds
To continue the Company’s commitment to be a people-first brand and a force for positive change in the communities it serves, MOD Rewards includes a key feature that allows customers to donate rewards to Generosity Feeds, a non-profit committed to addressing childhood hunger. Customers can simply choose to “pay it forward”, and MOD will redeem the customer’s reward and make a $2 donation to Generosity Feeds.
This dynamic integration extends the Company’s and its various franchisees’ ongoing collaboration with Generosity Feeds, which to date has provided nearly half a million meals to children in MOD communities - with the goal to help create one million meals by the end of 2019. At nationwide community meal-packing events, MOD brings together hundreds of volunteers to create nutritious and compact meals designed to be sent home in children’s backpacks.
“When concepting MOD Rewards, we saw the opportunity to invite our customers to join us in tackling the critical issue of food insecurity,” says Ally Svenson, MOD co-founder and chief purpose officer. “If we can help even a small percentage of these children, then we’re accomplishing our real goal at MOD—to use the business as a platform to make a positive impact in the communities we serve.”
The MOD app is now available on the App Store and Google Play.
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