Industry News | June 21, 2017

Moe’s Invading Grocery Stores with Frozen Breakfast Bowls

Moe’s Southwest Grill, the famous fast-casual restaurant featuring fresh, flavorful Southwestern food, is bringing its bold flavors to the frozen food section of grocery stores nationwide. This first-ever grocery line of breakfast products, Moe’s Breakfast Bowls, were developed with consumer products leader, Kellogg Company, to bring bold, authentic Southwest flavors to consumers who want to start their day with a protein-packed meal that is tasty and filling. Moe’s Breakfast Bowls each contain a minimum of 12 grams of protein and feature food you can feel good about, including meats raised without hormones and no artificial flavors or colors.

Moe’s Breakfast Bowls, inspired by the chain’s famous burrito and bowl varieties, provide a new and exciting opportunity for shoppers to enjoy the flavors and ingredients they love from Moe’s restaurants at their work or home. Now available nationwide in the frozen food aisle of grocery store giants like Walmart, Giant Eagle and Wegmans, and distributing soon to other retailers like Kroger and HEB by July, the new line includes five must-try varieties:

Chorizo & Eggs—Spicy and zesty, this bowl provides a winning blend of fluffy eggs, cilantro lime rice, hormone-free pork chorizo, and black beans; pico de gallo and queso sauce topping take it to another level. MSRP $4.49.

Chorizo Benedict – Mild in spice, intense in flavor, this bowl features fluffy eggs, Yukon gold potatoes, hormone-free pork chorizo, pico de gallo, jalapeno lime hollandaise, and avocado. MSRP $4.49.

Southwest Vegetarian—Enjoyable by all, this meat-free bowl still boasts 12g of protein and features fluffy eggs, pinto and black beans, cilantro lime rice, salsa verde, roasted tomatillo salsa fresco, queso fresco, and avocado. MSRP $4.49.

Chicken Chilaquiles—Medium kick with a whopping 17g of protein, this bowl features fluffy eggs with hormone-free pulled chicken atop a bed of tortilla chips and pinto beans, with salsa, queso and cilantro to seal the deal. MSRP $4.49.

Huevos Rancheros—Featuring a fried egg, corn tortilla and black beans, this bowl provides 14g of protein and mild spice with salsa rojo, pico de gallo, queso fresco on top. MSRP $4.49.

“We are thrilled to increase access to the delicious experience of Moe’s through the debut of Moe’s Breakfast Bowls at supermarkets nationwide,” says Kat Cole, chief operating officer and president, FOCUS Brands, the parent company of Moe’s. “The Southwest flavor profile is growing in appeal, but until now, not widely available in the breakfast category. Moe’s Breakfast Bowls are meeting the demand for better-for-you, flavorful options for a high protein breakfast or breakfast-as-snack option.”

“This is an awesome opportunity to expand our brand and bring options to consumers looking for satisfying morning meals that are also big on flavor and quality,” says Bruce Schroder, president, Moe’s Southwest Grill.

Moe’s has partnered with Kellogg Company, the world’s leading cereal company and leading North American frozen foods company, on the development and manufacturing of the new product line.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.