Moe’s Southwest Grill, the fast-casual restaurant known for its made-to-order southwest fare, launched a brand new Web and mobile site. The company launched its first national media campaign in 2013, increasing traffic to Moes.com by 30 percent. With another national media buy and an increased digital spend both beginning next week, Moe’s is prepared to welcome customers to a digital platform that represents Moe’s brand, provides an enhanced user-experience, and is built with responsive design to make accessing the site from mobile devices a seamless experience.
“With an increased digital spend of 603 percent and a good portion of click-throughs coming from mobile, we realized the importance of enhancing the user experience across all devices,” says Moe’s chief marketing officer, Paul Macaluso. “When someone comes to Moes.com, they can find what they need quickly, whether it’s locating a Moe’s, checking out our menu or looking up nutritional information.”
The new website and mobile site features a new look and feel with lifestyle photography representative of the family-friendly environment guests are accustomed to and food photography reflective of its menu items and fresh ingredients. Visitors can expect an enhanced user experience with simplified navigation and responsive design that provides an optimal viewing experience across a wide range of devices.
The first television flight of Moe’s 2014 national media buy runs April 21–May 18, and the digital portion runs April 21–June 1.
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