Industry News | September 25, 2015

Moe's Gets Smokin' with Chicken Burrito Bowl

image used with permission.

On Friday, September 18, Moe's Southwest Grill debuted its Smokin' Chicken Burrito Bowl at more than 600 locations across the country, available for a limited time only. The perfect blend of sweet heat and bold flavors, the Smokin' Chicken Burrito Bowl includes smoked jalapeño and honey-glazed, all-natural chicken with Southwestern rice, black beans, pico de gallo, shredded cheese, sour cream, handcrafted guacamole, and your choice or more than 20 fresh, flavorful ingredients to customize as you see fit.

This LTO menu item features two unique ingredients: savory Southwestern rice seasoned with tomatoes and a regional blend of spices and all-natural skinless white breast meat chicken with a smoked jalapeño and honey glaze, grilled to perfection.

"The Smokin' Chicken Burrito Bowl is an unexpected twist on our beloved Earmuffs Burrito Bowl and after testing the product in several key markets, the positive consumer feedback for this entrée was off the charts," says Moe's vice president of global marketing Dominic Losacco. "It's vital for us to continue offering our guests innovative and craveable menu items to enhance their in-restaurant experience and keep them coming back for more."

The national TV campaign that will launch the product was directed by world-renowned foodscape artist, Carl Warner, and features a UFO invasion made entirely out of Moe's fresh ingredients.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment