Moe's Original BBQ debuts a new brand tagline, “Tailgate Wherever You Are,” for Fall during football season. As Moe's food is synonymous with fall football tailgates, Moe's plans to continue to reach sports fans with this integrated marketing, PR and social media campaign that allows its customers to enjoy its smoked meats and Southern sides anywhere from the park or lake to the backyard or river.
To help fans further get into the gameday spirit, customers will see various Tailgate Wherever You Are food and drink specials across the country in Moe's restaurants as well as a reusable stadium cup and t-shirts to support the campaign. Additionally, Moe's Original BBQ will share some favorite tailgate recipes and award customers with giveaways and swag for the best Tailgate Wherever You Are posts on social networks using the hashtag #mobtailgate.
"Our company's goal is to continue to align our brand with football season even though tailgates are banned at most schools this fall," says Moe's Original BBQ founding partner Jeff Kennedy. "As we have always been known for firing up our smokers to serve up mouthwatering tailgate meals, we felt this new brand tagline is a perfect solution for our customers to continue to enjoy the Moe's tailgate experience anywhere."
Serving Alabama-style BBQ since 1988, Moe’s Original BBQ has been named in the Top 10 BBQ Chains in America by USA Today and The Daily Meal, one of the fastest growing, emerging restaurant chains by Restaurant Business Magazine, and one of the Top 10 Rib Joints in the U.S. by Relish. Served with red BBQ and Alabama white sauces, the award-winning smoked menu features pulled pork, ribs, wings, turkey and chicken, fish and shrimp selections. Prepared fresh daily, a rotation of 60 traditional Southern sides and house made desserts are also offered. Customers can dine in, take out or enjoy catering for parties and events.