Industry News | August 18, 2016

Moe's Unveils Augmented Reality Artwork

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Moe's Southwest Grill announced the unveiling of their new in-restaurant artwork featuring foodscapes—stunning landscapes made with Moe's fresh ingredients’— that have been featured in their commercials over the past two years. The six new pieces of artwork that will be in its more than 650 locations by the end of the year pay tribute to the music pioneers of the past and present. Sixteen years ago, Moe's founders honored musicians who consistently pushed the envelope with creativity and irreverence when naming the brand: Musicians, Outlaws, and Entertainers. It has developed into a nationwide restaurant franchise that serves high quality ingredients with endless combinations in a family-friendly and welcoming environment that rocks.

The Augmented Reality (AR) aspect will launch with "Foodstock," a salute to Woodstock, the legendary music festival that celebrates its 47th anniversary this week, and will eventually be incorporated into all of the pieces. The new AR-based art will be viewable through Moe's new Rockin' Rewards loyalty app and will give guests an opportunity to interact with the art and bring Moe's 20-plus fresh ingredients to life through their mobile phones. Specifically, guests can leverage the AR feature to play the onion drums, see bees buzz and literally create sweet melodies with Moe's 17 quintillion high-quality food combinations that customers can customize to fit their unique lifestyles and tastes, all while having fun.

"We don't take ourselves too seriously, but we are serious about serving food you can feel great about eating," says Moe's Southwest Grill president Bruce Schroder. "For this reason, creating a way for our guests to continue to have fun, make music, and engage with our food through the artwork, while emphasizing our 20 fresh ingredients and endless combinations was a natural fit for our brand,” he says.

Artist, photographer, and director Carl Warner, who created these pieces of art, has long been inspired by Moe's fresh ingredients and innovative approach to the dining experience. Warner has been the creative mastermind behind the foodscapes ad campaign seen nationwide over the past two years, the first of which highlighted Moe's legendary Homewrecker burrito, with a "wrecking ball" avocado swinging through a house made of all-natural chicken.

Moe's recently launched its rewards app, Moe's Rockin' Rewards, and is available to download on the app store or in Google Play for Android phones. The app allows guests to track points and progress, order online, access nutrition facts and receive tailored offers.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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