Industry News | September 26, 2014

Moe's Ups The Ante With New Queso

image used with permission.

Moe’s Southwest Grill, the fast-casual restaurant best known for its southwest fare, is building on its Famous Queso with the new Chili Con Queso at more than 550 participating locations for a limited time only. By pairing the queso with ground beef and jalapenos, Moe’s offers a new experience for queso fans. The new twist on the cheese dip will be featured in the Chili Con Queso Burrito, but Moe’s also invites guests to add it to any entrée or order it as a side.

“Our positive consumer feedback when testing the Chili Con Queso was off the charts,” says Moe’s Executive Chef Pat Peterson. “By innovating our most popular side with two flavorsome ingredients, we were able to create a product that is just as craveable as our Famous Queso and a game changer for Moe’s Queso fans.” 
The national TV campaign that will launch the product was directed by artist Carl Warner, and features a volcano made entirely out of Moe’s ingredients exploding with Chili Con Queso. It can be viewed on Moe’s YouTube channel.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment