Mooyah Burgers & Fries appointed industry veteran Alan Hixon to the position of president.

“With a proven record of strategic vision, brand building, financial management and operational success, Alan is an outstanding addition to our team,” says Rich Hicks, Co-Founder, Mooyah Burgers & Fries. “As a dynamic brand leader, Alan knows what it takes to build a brand that resonates with guests on an emotional level.”

Prior to his newly appointed position, Alan Hixon served as president and COO of Freebirds World Burrito, where he steered the brand from an entrepreneurial start-up concept to regional cult status. Alan was instrumental in completing the strategically planned acquisition of the brand in 2007 by Tavistock Restaurants.

“I am extremely excited about the opportunities that exist for this brand and within this niche. We are going to deliver the best burger and fry experience ever and have fun doing it” says Hixon.