MOOYAH Burgers, Fries & Shakes partnered with KidZania USA, an interactive 85,000-square-foot indoor “city” for kids ages 6 to 14, to be one of the featured restaurant experiences in KidZania’s first North America location. The innovative indoor family entertainment center, which now has 29 locations in 22 countries, opened on Saturday, November 23 at Stonebriar Centre in Frisco, Texas.
“MOOYAH is the perfect brand to join our first KidZania USA family in their backyard in Texas,” says Greg Stevens, CEO of KidZania USA. “The company has established relationships in the Texas community, and we hope this partnership will be as beneficial for them as we know their brand will be enjoyed by the children in the area.”
KidZania enables kids to role-play various careers in a wide range of industries. Within its facility, it will include restaurant brands, including MOOYAH, which will feature its mouthwatering made-to-order burgers, French fries hand-cut from Idaho potatoes and real ice cream shakes. The experience for children will include being a MOOYAH Chef and creating their own hand-cut fries and real ice cream shakes.
“KidZania USA brings such a unique concept to learning,” adds Tony Darden, president and Chief Operating Officer of MOOYAH Burgers, Fries & Shakes. “As one of the first industry partners in this new Frisco location, we are looking forward to the opportunity to continue to grow our presence across the U.S. with KidZania in other major markets and to expose families to our playful brand and undeniably awesome menu. We are proud to be involved in this innovative and interactive learning experience.”
KidZania allows its industry partners to tailor the experience they offer to most authentically reflect the future of work. Kids will be able to immerse themselves in building competencies and developing transferable skills for an evolving workforce.
Curriculum-based activities at each establishment have been designed to empower and teach kids essential life skills including communication, problem solving, creativity and teamwork. Stevens adds, “In the U.S., we’re onboarding industry partners and identifying new local champions, because that is what makes the experience real and meaningful.”