As the 2019 holiday season begins, MOOYAH Burgers, Fries & Shakes is unveiling a new, scratch-off gift card promotion. The promotion, which runs November 11 to December 29, will let MOOYAH Guests win up to $20 in free food and drink when they purchase $25 in gift cards. With each gift card purchase of $25 or more, guests will receive a branded scratch-off card that reveals a prize of $5, $10, $15 or $20 off of their favorite MOOYAH meals.

Every MOOYAH guest will be given a scratch-off card with any order receipt or to-go bag. Two compelling coupon offers are on the back side of the card to encourage repeat visits for Guests, regardless of gift card purchase. These branded scratch-off cards can also be used for local store marketing through distribution to business neighbors, school contacts and community influencers.

“Our 2019 Holiday Gift Card Promotion is a unique way to have fun with our loyal guests and capture our share of gift card sales,” says MOOYAH Vice President of Brand, Natalie Anderson Liu. “MOOYAH is a brand that enjoys innovating and engaging with our guests in creative ways. By creating a gamification experience with the scratch-off cards, we are able to stand out from competitive gift card offers during this time of year when most gift cards are purchased.”

The foodservice industry has been the most lucrative for gift card sales historically, with over 30 percent of all general gift cards being redeemed at restaurant locations. Considering many consumers try a business for the first time after receiving a gift card, the promotion has the potential to introduce new, loyal fans to the MOOYAH brand.

At MOOYAH, guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef burgers, all natural Jennie-O turkey and mouthwatering black bean veggie burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with 10 free veggie toppings and 10 free sauces.

Fast Casual, Marketing & Promotions, News, Mooyah