Mooyah Launches Campfire Burger and S’mores Shake for Limited Time

    Industry News | August 3, 2020
    Mooyah burger and shake.
    Mooyah

    MOOYAH Burgers, Fries and Shakes is gearing up for a limited-time taste of outdoorsy fun with its new Campfire Burger and S’mores Shake. This delicious combo will be available starting August 3 through October 25.

    “This has no doubt been a challenging year,” says MOOYAH VP of Brand Natalie Anderson Liu. “We wanted to release a special burger and shake pairing that’s delicious and nostalgic to provide the perfect comfort food meal. The hickory smoke sauce and crunch of our housemade potato chips on the Campfire Burger are unlike anything we’ve served before and we are so excited to bring this to our current and future fans. When enjoyed with the S’mores Shake, it’s a ridiculicious dining experience worth writing home about.”

    The burger and shake combo are coming out at the perfect time to provide nostalgic comfort food for Americans. Though you won’t need your mosquito repellent to get in on the fun, the Campfire Burger is layered with flavors reminiscent of the outdoors — built between a potato bun, the burger hosts a quarter pound of Certified Angus Beef, applewood-smoked bacon, grilled onions, melted cheddar cheese, a drizzle of housemade hickory smoke ‘campfire’ sauce, and topped with hand-cut potato chips as the perfect salty crunch.

    The camping experience isn’t complete without a s’more, and MOOYAH’s shake gives the classic treat an ice cream twist. Vanilla ice cream is blended perfectly with all the essentials: marshmallow, Hershey’s® Chocolate syrup, chocolate flakes and, of course, graham cracker pieces. One sip, and you’ll be singing campfire songs with the family again in no time.

    “Our menu strategy entering 2020 was to drive innovation through seasonally relevant Limited Time Offerings,” says MOOYAH President Tony Darden. “With the onset of the pandemic, we paused on this and aligned on a mission of doing whatever it takes to ensure all of our restaurants made it to the other side in a position of strength.  We now believe the time is right to resume our innovation strategy and offer new items that will appeal to our most loyal Guests, while also driving in new and lapsed Guests to the brand.”

    When guests order the Campfire Burger and the S’mores Shake together and scan their receipt with the MOOYAH app, they receive 30 bonus points. MOOYAH invites guests to gather around the proverbial campfire and enjoy these nostalgic flavors through October 25.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.