Industry News | December 21, 2017

Mooyah Opens New Location in Boston

MOOYAH Burgers, Fries & Shakes brings back popular burgers.
MOOYAH Burgers, Fries & Shakes
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Mooyah Burgers, Fries & Shakes, a fast casual, “better burger” chain, is set to continue satisfying the taste buds of burger enthusiasts in Boston. The restaurant, opening on December 21 will be located at 140 Tremont Street.

The new Boston Common Mooyah opening caps off a huge year for the Dallas-based brand in Boston and the rest of Massachusetts, joining recent openings in Jamaica Plain, Billerica, and Berlin. Development Agent Jay Hummer, who has helped spearhead the brand’s growth in Boston, believes that a prime location like the Boston Common will only help take Mooyah to the next level in terms of recognition in the city.

“We just opened our seventh location in New England in Berlin, so we are excited to bring this one to the ‘hub of the universe,’” says Hummer. “We like the fact that we have an opportunity to be so close to the heart of the business district and the Boston Common.”

December 21 will mark the soft opening for the new restaurant, with plans for a bigger grand opening celebration in the following weeks to celebrate with the Boston community. With the new location’s close proximity to so many important Boston institutions, Hummer expects things to get busy right away.

“We are nearby some great universities like Suffolk and Emerson not to mention the business of the Common,” said Hummer.  “This is about bringing the MOOYAH brand to the center stage of Boston and the whole New England region.”

With the book closing on a busy 2017 in both Boston and throughout the state of Massachusetts, the Mooyah team is already looking ahead to an even busier 2018 in terms of the brand’s growth plans throughout the region.

“Boston has already been a huge success for us this year,” says Michael Mabry, president and chief operating officer of Mooyah. “Now with the newest opening in Boston Common, we are ready to make even Mooyah lovers in Boston and beyond.”

At Mooyah, guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan white or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef brand burgers, all natural Jennie-O turkey, all natural grilled and hand-breaded chicken, and mouthwatering MorningStar Farms black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.

Mooyah’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, Mooyah offers 100 percent real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

In 2016, Mooyah surpassed the all-important 100-unit milestone. The booming “better burger” brand entered several new states in 2016, while also expanding its presence in New Jersey, Virginia, Florida and New York.

 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.