Mooyah Burgers, Fries & Shakes, a made-to-order “better-burger“ concept, is teaming up with No Kid Hungry in hopes of raising $50,000 to battle childhood hunger. The chain will give 1 percent of system-wide sales at participating locations across the country to the national campaign during the month of September.
According to No Kid Hungry, one-in-five American children does not know when or where his or her next meal will come from, and a $1 donation to the organization can help connect a child facing hunger with up to 10 meals. Since 1984, Share Our Strength, which runs the No Kid Hungry campaign, has raised more than $528 million through corporate sponsorships, events, and donations. The organization has also granted funds to more than 1,100 organizations nationwide that help hungry children.
“No child should ever have to face the uncertainty of not knowing when they will be fed next, and at Mooyah, we know it’s our duty as a growing company to help children in need in our local communities,” says Rich Hicks, co-founder and CEO of Mooyah.
Although additional donations are welcome, MOooyah is simply urging its guests to dine at the restaurant as often as possible in September and they will donate 1 percent of sales through September 27 to fight hunger. During its “Bring Home the Bacon Week” from September 21-27, Mooyah will contribute another 25 cents to the cause for every guest that adds bacon to his or her order (up to $5,000) as part of a partnership with supplier Smithfield Foods.
“Our franchise partners are extremely excited about the partnership with No Kid Hungry and are setting individual goals for their restaurants and team members on top of our system-wide goal of $50,000,” says Natalie Anderson Liu, director of marketing of Mooyah Burgers, Fries & Shakes. “We are a community-focused brand and that matches the spirit of the No Kid Hungry organization, which makes our partnership with them that much more compelling for our franchise partners and team members.”
Every September, thousands of restaurants across the country come together to raise money and awareness for No Kid Hungry, spurring millions of customers to donate to the charity at the point of sale in stores, online, and social media sites, or by participating in local fundraising and cause-marketing events.
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