CashStar, the digital gifting and incentives company, announced that it now provides mobile-optimized digital gifting experiences for more than 100 retail and restaurant brands. With more than $6 billion in gift card sales, brands powered by CashStar’s digital gifting platform can now take advantage of its multiple mobile capabilities to offer new gifting options to their customers.

The CashStar platform is designed to offer retailers digital currencies that enable them to engage with customers across channels. By incorporating mobile capabilities, the platform supports the full range of consumer choices for platform delivery. 

CashStar provides a digital gifting platform that gives retailers mobile-optimized viewing and redemption of eGift cards. This capability means eGift card recipients are able to view the gift card, bar code, and number vividly on their mobile device, ensuring a rich and consistent gifting experience for the consumer across channels.

CashStar’s platform enables retailers to send eGift card notifications to consumers’ mobile devices, creating a gifting experience that can be accessed anywhere and anytime. 

CashStar is the only company that enables retailers to integrate eGift card purchase functionality into their branded smartphone apps. With this feature, customers can access eGift cards instantly, on the go, for an unprecedented level of convenience. The Home Depot, the world's largest home improvement specialty retailer, recently launched a branded mobile gift card offering on the CashStar platform. 

“Mobile commerce technologies are very quickly reshaping the gift card and prepaid space. Not only are they enabling consumers to purchase and receive cards anywhere, anytime, they are also creating a multitude of new marketing opportunities in this channel for retailers,” says CashStar CEO David Stone. “CashStar is the only company in the market that gives retailers some of the most innovative, industry-leading mobile capabilities through our digital gifting platform.  Our retailers can provide their customers with a new level of convenience while integrating mobile offerings into their holistic, multichannel gifting program.”