Industry News | October 20, 2011

More Sweet than Scary: Dunkin' Rolls Out Halloween LTOs

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As Halloween approaches, Dunkin’ Donuts has brewed a bewitching selection of treats to help guests and ghosts alike celebrate the season. Whether you’re haunting a Halloween party or trick-or-treating with your favorite ghouls and goblins, Dunkin’ Donuts can make the scary holiday much sweeter.

Dunkin’ Donuts’ “spooktacular” Halloween lineup includes the return of the Boston Scream Donut. The donut, available at participating Dunkin’ Donuts restaurants nationwide beginning October 24 through the end of October, features the popular Boston Kreme Donut all dressed up for the holiday with special seasonal orange icing drizzle. Participating Dunkin’ Donuts restaurants will also feature additional Halloween-decorated donuts along with the brand’s variety of Munchkins donut hole treats, perfect for any Halloween party. Dunkin’ Donuts is also helping trick-or-treaters carry this year’s treats in style with an exclusive Dunkin’ Donuts Halloween Treat Bag. Available at participating restaurants, the bag is free with the purchase of a 50-count box of Munchkins donut hole treats or a dozen donuts.

To keep you running through haunted houses, hayrides, and house after house of trick-or-treating, Dunkin’ Donuts offers a variety of food and beverages featuring traditional flavors of the season. Leading the autumn array are Dunkin’ Donuts’ Pumpkin Coffee and Latte, each available in both hot and iced. For classic fall refreshment, enjoy Dunkin’ Donuts’ Apple Cider, also served hot or iced. Also available are Dunkin’ Donuts’ Pumpkin Muffin, topped with white icing and streusel crumbs, as well as the Caramel Apple Donut, a caramel apple flavored old-fashioned cake donut coated with cinnamon sugar.

Also, beginning today, your pumpkin carving skills could help you win a Dunkin’ Donuts Card to keep you running with pumpkin coffee and lattes—or any of your favorite Dunkin’ food and beverages—throughout the rest of the year. Starting today and continuing through October 30, followers of @DunkinDonuts on Twitter are invited to share photos of their own jack-o-lantern creations, using the special hashtag “#carveDD.” On Halloween, Dunkin’ Donuts will select the top pumpkins based on originality/creativity, overall appeal, and level of difficulty. Five winners will be announced on October 31 and will receive $50 Dunkin’ Donuts Cards.

“With our lineup of delicious Halloween treats and fun promotions, Dunkin’ Donuts is making it easy for anyone to capture the spirit of the season,” says John Costello, chief global marketing and innovation officer at Dunkin’ Brands. “Whether you’re hosting a Halloween party or hurrying through your busy day, Dunkin’ Donuts has everything you need to enjoy the holiday.”

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