Morgan Marketing & Public Relations, a full-service marketing and public relations firm, is celebrating its 20th anniversary as the PR agency of record for Wienerschnitzel, the world’s largest hot dog chain. In 1995, Wienerschnitzel hired Morgan Marketing to provide strategic counsel and a wide scope of public relations, marketing, and social media support in an effort to propel growth and gain widespread exposure for the brand.
Over the years, Morgan Marketing has secured a steady stream of media coverage for Wienerschnitzel and adapted its public relations plans to address the ever-changing limited service restaurant landscape. The main focus of the communications programs has been to garner national visibility, attract potential franchisees, expand Wienerschnitzel’s guest profile, and strengthen brand perception.
“For the past 20 years, Morgan Marketing has proven to be an extremely valuable partner for us as we’ve continued to evolve and strengthen our position in the marketplace,” says Dennis Tase, president and COO of Wienerschnitzel. “We trust the Morgan Marketing team implicitly and have enjoyed our longstanding relationship, over which we’ve celebrated many big wins together.”
During its tenure with Wienerschnitzel, Morgan Marketing has developed and executed creative PR campaigns around 20 years of promotions, including the brand’s 40th and 50th anniversaries and countless product launches. Although much has changed over the decades, Wienerschnitzel continues to focus on its world-famous, secret-recipe chili and staple menu items: Chili Dogs, Chili Cheese Fries, Corn Dogs, and Tastee Freez soft-serve treats.
“Wienerschnitzel is an iconic American brand that holds a special place in the hearts of so many, and we’ve been lucky enough to have had a front row seat in its progression for 20 years,” says Melinda Morgan Kartsonis, APR, Fellow PRSA, president of Morgan Marketing & Public Relations. “It has been a thrill and an honor to represent such a respected brand and work alongside Wienerschnitzel’s talented executive team. We’re looking forward to celebrating many more milestones together.”