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“The prepackaged bankruptcy filing was the perfect means to complete the company’s reorganization,” says Michael Ward, Interim Co-CEO. “Within 60 days of filing the Chapter 11 petition, we were able to significantly de-lever the company’s balance sheet, establish a credit facility to support our working capital needs, and emerge from bankruptcy fully capable of meeting and exceeding customer expectations.”
Through the bankruptcy process, Mrs. Fields was effectively able to address both long and short-term financial challenges and create a solid foundation for the future success of its brands. The company is now poised to generate profitable growth for its franchising, gifting, branded retail, and licensing businesses. In 2009, the company expects to open more than 40 new franchised stores, grow its gifting and branded retail businesses by more than 15 percent, and grow its licensing business by about 30 percent.