Extreme Brandz announced the appointment of John Delutis as brand vice president for Mexican concept Mucho Burrito. In this newly created position, Delutis will be responsible for the Mucho Burrito brand and all of its day-to-day operations across North America.
Delutis will report directly to Alex Rechichi, president and CEO of Extreme Brands, and will be a member of the Extreme Brandz Executive Committee. Delutis brings a wealth of quick-serve experience and a track record of success working with brands such as Tim Hortons and Second Cup. Delutis was most recently the vice president of operations with The Second Cup Coffee Co., having functional responsibilities for field operations, learning and development, operations development, corporate cafe operations, customer satisfaction, and coffee quality and procurement. Delutis was a member of The Second Cup executive management team and was actively involved in franchising, real estate, and marketing.