Pure Bioscience Inc., creator of the patented silver dihydrogen citrate antimicrobial, broadened its Subway Restaurants sales and marketing initiative as an invited, preferred vendor presenter at the January 2015 Subway Winter Meeting of Multi-Unit Owners in Miami, Florida.
The conference was attended by multi-unit owners and development agents representing the nearly 27,000 Subway stores nationwide. The development agents are responsible for franchise store growth and managing franchise development.
The benefits of using Pure Hard Surface (PHS) disinfectant on critical food contact surfaces was showcased in the new products/technologies forum. After meeting with multi-unit operators and development agents to discuss and demonstrate the superior antimicrobial effectiveness of PHS, Pure received commitments to order and begin using the product from development agents representing multiple regions.
Cliff R. Wechsler, executive vice president of sales, says, "We launched our Subway sales initiative in Q4 2014 and several regions have placed initial orders. We are very pleased that we successfully built upon that phased rollout at this event, further accelerating our market rollout initiative. We are building momentum, having touched more than 5,000 stores at this conference. We came away with new orders [and] commitments for orders and appointments to hold rollout meetings in the next several weeks with key franchisees.
"We accomplished our goals—garnering new orders from half a dozen new markets and generating solid new interest representing the potential to gain additional users. More than 20 new markets have requested additional samples and/or meetings with their local franchisees. Pure has educated an ever widening audience about eliminating potential foodborne pathogens, and clearly demonstrated the benefits that Subway stores gain from using PHS."
Wechsler adds, "Feedback from attendees included an appreciation for the relatively low-cost to stores to incorporate an extra layer of protection against norovirus, Listeria, and other pathogens. Store owners understood that our one-step process is a simpler, more effective and environmentally friendly solution to help them protect their brand and deliver consistent results from store to store."