Muscle Maker Acquires Manhattan Location

    Industry News | October 23, 2020

    Muscle Maker, Inc. the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced the acquisition of one of its previously franchise-owned locations in the Chelsea neighborhood of Manhattan. The now corporate-owned restaurant is located at 70 7th Ave Between 14th and 15th and is in the process of building an outdoor seating area, in addition to its already existing open air back patio to accommodate social distancing practices due to Covid.

    The Chelsea restaurant is one of the highest volume locations, boasting more than $1.1 million dollars in sales in 2019. The acquisition gives Muscle Maker Inc. the opportunity to expand the business and to launch new test products to a broader audience. The restaurant will also serve as a ghost kitchen to additional brands under the Muscle Maker, Inc. umbrella. This location will offer dine in, take out, delivery, convenient online ordering through its mobile app – MMG Rewards, meal plans, smoothies, shakes and more. The brand also plans to serve healthier brands of beer and wine in the near future.

    Muscle Maker, Inc. is continuing its growth plans by adding non-traditional locations on military bases, college campuses and delivery only ghost kitchens.

    “We’re thrilled to add another corporate location under our belt, especially one of our highest volume locations in a very fast-paced market” says Michael Roper, CEO of Muscle Maker Grill. “We already have brand awareness in the market and we’re looking forward to taking things to the next level by launching additional concepts and beer and wine. As we have mentioned previously, we are constantly looking for opportunities to grow our corporately owned location portfolio including individual locations and potentially larger acquisitions. The current environment is presenting many strategic opportunities to grow the brand and we are in discussions on several other opportunities that have presented themselves. Any acquisition will be accretive to the top line sales and corresponding profitability of the brand.”

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