Industry News | December 5, 2011

Muscle Maker Grill Opens First Texas Restaurant

Muscle Maker Grill, a chain of casual eateries that serves great food prepared with your health in mind, announces it has opened its first restaurant in the Lone Star state.


Located at 906 Congress Ave in Austin just minutes away from the University of Texas, the new restaurant offers local residents healthier versions of their favorite foods, including chicken, seafood, pasta, burgers, wraps, and entrée salads. The restaurant is the first of ten scheduled to open in the Austin and Dallas areas over the next 5 years.


We are thrilled to bring our unique concept to the Austin community,” says Rod Silva, founder of Muscle Maker Grill.


I am confident that Muscle Maker Grill is a perfect fit for the active lifestyle in Austin. The location of the restaurant is ideal for students attending the University of Texas that are looking for quick, high protein meals to give them the energy they need for classes and studying.”


The owner of the new restaurant, Matthew DeLeon, decided to bring Muscle Maker Grill to his home state after discovering the chain while visiting New York.


DeLeon, who was born and raised in Texas has signed an agreement to open ten Muscle Maker Grill restaurants in Texas and is currently negotiating lease agreements for the nine other locations. He brings an impressive restaurant industry background to Muscle Maker Grill.


Working in the restaurant business for many years, I noticed how difficult it is to find healthy menu options that don’t sacrifice taste,” DeLeon says.


The first time I ate at Muscle Maker Grill I was amazed by the great flavor and instantly thought I would enjoy bringing this unique concept to my own community.”


At Muscle Maker Grill, everything is prepared fresh daily on premises. Its menu features lean, protein-based dishes, as well as a wide selection of protein shakes and delicious sugar free cheesecake.


The atmosphere at Muscle Maker Grill is friendly and relaxed, offering customers a unique fast casual experience. Each restaurant features an abundance of seating and offers catering, take-out and delivery services for the convenience of its customers.


Muscle Maker Grill was founded in 1995 by Silva with the goal of offering people a nutritious alternative to fast-food restaurants. A fitness enthusiast since he was 18, Silva recognized a void in the marketplace for tasty, healthy meal options. Silva’s vision has helped make Muscle Maker Grill one of the fastest-growing restaurant franchises in the country.


Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features quality great-tasting food, freshly prepared with proprietary recipes.

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