Industry News | June 24, 2015

Muscle Maker Grill Opens in Glen Ellyn With a Giveaway

image used with permission.

Muscle Maker Grill, the rapidly growing fast-casual restaurant brand, which promotes a healthy lifestyle by offering a nutritious alternative to traditional dishes, today announced that it will hold the official grand opening of its newest location at Glen Ellyn Plaza, 430 Roosevelt Road in Glen Ellyn, Illinois, on Friday, June 26 at 11:00 a.m. The health-conscious brand known for serving lean, protein-based dishes including fit salads, wraps, sandwiches, power pastas, guiltless entrées, fruit smoothies, protein shakes, and more, will also feature raffles and giveaways throughout the day.

To celebrate its grand opening, Muscle Maker Grill of Glen Ellyn will give away one free wrap per guest from 2:00 p.m. to 6:00 p.m. on June 26. Guests will have a choice to sample one of four different wraps from its nutritionally charged lineup: the Rocky Balboa Wrap—grilled chicken breast, turkey meatballs, reduced-fat Mozzarella, and marinara in an herb wrap; Santa Fe Wrap—grilled chicken breast, turkey bacon, red beans and brown rice, reduced-fat Cheddar cheese and zero-carb signature sauce; Yee-ha! Wrap!—grilled chicken breast, turkey bacon, western potatoes, and zero-carb signature sauce; and Tex-Mex Fajita Wrap—grilled chicken breast with sizzling onions and peppers, reduced-fat cheese, fat-free sour cream, and salsa. Muscle Maker Grill representatives and local dignitaries in Glen Ellyn will also officially cut the ribbon to welcome the restaurant to the area at 12:00 p.m.

“We are pleased to announce the official grand opening date of our new Glen Ellyn location,” says Lynsey Heathcote, the Muscle Maker Grill franchisee in Glen Ellyn.“We’re excited to serve the delicious range of healthy, guilt-free food that Muscle Maker Grill has to offer, and we look forward to becoming an active part of the Glen Ellyn community and beyond.”

In addition, guests visiting the restaurant during the grand opening can enter raffles for the chance to win great prizes—one 18-speed Coca-Cola bicycle; a Muscle Maker Grill gift basket including one $20 Muscle Maker Grill gift card, one golf towel, two T-shirts, and two water bottles; and two Coca-Cola Lawn chairs. The drawings and winners will be selected at 8:00 p.m. on June 26, 2015. Free giveaways will also be offered to customers including water bottles between 12:00 p.m. to 2:00 p.m. and T-shirts between 6:00 p.m. and 9:00 p.m.

Founded in 1995 by Rod Silva, Muscle Maker Grill provides its guests healthier versions of mainstream-favorite dishes that taste great, making it easy and enjoyable to eat healthy. Muscle Maker Grill’s diverse menu was created for everyone—fitness enthusiasts, those starting their journey to a healthier life, and people trying to eat better while on-the-go. Providing “great food with your health in mind,” Muscle Maker Grill’s menu includes grass-fed beef, all-natural chicken, and options that satisfy all dietary preferences—from vegetarians to the carb-free consumer and guests following a gluten-free diet. Muscle Maker Grill does not sacrifice taste to serve healthy options. More than just food, Muscle Maker Grill locations are a friendly, relaxed, and social environment where guests can enjoy great-tasting food and engage with fellow health enthusiasts in their area.

This is the first Muscle Maker Grill location for the local franchisee. She and her business partner, Erica St. John, were attracted to the brand for its ability to offer a healthy alternative that doesn’t sacrifice taste, coupled with a fun, social atmosphere for customers to enjoy.

“Since 1995, Muscle Maker Grill has been providing its guests a great tasting, healthier alternative to fast food,” says Rod Silva, founder of Muscle Maker Grill. “Now, nearly 60 locations strong, our unique health-focused restaurant concept continues to gain popularity as demand for healthier, real food options has never been stronger. It’s an exciting time for our brand and franchise partners, and we’re excited to add Glen Ellyn to our growing Muscle Maker Grill family.”

Additionally, just in time for summer, guests can enjoy the best of Muscle Maker Grill’s nutritious menu, right from the comfort of their own homes with the launch of its new Meal Plan program. Guests can pre-order meals via phone or online, available for pick up or delivered right to their door. Starting at just $7 per meal, guests can choose from 22 Muscle Maker Grill menu items.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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