Muscle Maker, Inc., owner of Healthy Joe’s and Muscle Maker Grill fast casual restaurant brand, announced that it has launched a veteran focused discount program to engage retired military members and promote entrepreneurship through franchise ownership. The Company is offering qualified veterans a discount of 50 percent off the initial franchisee fee and 50 percent off the first-year royalties, and the company is investigating third party franchise financing opportunities to assist with associated build out costs. This will reduce the initial franchise fee from $35,000 to $17,500 and the program will be available to the first 50 eligible veterans.
Muscle Maker has been aggressively pursuing a non-traditional growth model that includes a growing, on-base, military presence. The Company has created this veteran focused program to engage and offer a small thanks to those that serve and protect our nation. In addition to our commitment to continue to provide a healthier alternative to those who serve and support the Unites States of America, we are also attempting to provide entrepreneurial opportunities to those that we feel can be excellent ambassadors of the growing brand. Muscle maker currently operates five military locations including Fort Bliss Army Base, two restaurants on Fort Benning Army Base, Fort Sill Army Base and Fort Meade Army Base and will open Camp Elmore Marine Base at the end of the month. The brand also recently announced that it has signed a lease to open on Fort Bragg Army Base, the largest military installation in the world located in North Carolina.
“As our military presence grows, there is an ever-increasing number of enlisted and retired veterans, as well as their extended families, who are building an increasing familiarity with our brand. As we begin to regrow our franchise network, this seemed like an excellent opportunity to give back, and to thank the hard-working men and women of the armed forces, by providing entrepreneurial opportunities," adds Michael Roper, Chief Executive Officer of Muscle Maker, Inc.”
Founded in 1995, Muscle Maker Grill provides its guests healthier versions of mainstream-favorite dishes that taste great, making it convenient, affordable and enjoyable to eat healthy. Muscle Maker Grill’s diverse menu was created for everyone – fitness enthusiasts, those starting their journey to a healthier lifestyle, and people trying to eat better while on-the-go. Muscle Maker Grill does not sacrifice taste to serve healthy options.