Muscle Maker Inc., parent company of Muscle Maker Grill announced that it has opened its first Healthy Joe’s (HjO) restaurant in the Tribeca neighborhood of New York City.

Healthy Joe’s is a fast-casual restaurant offering up delicious handcrafted dishes that are run through a 500 degree conveyor oven, toasting the meals to perfection. Menu categories include hot topped salads, toasted bowls, oven toasted subs and Joe’s Faves – a lineup of signature menu items that include: a grass fed sirloin steak and grilled halloumi cheese toast, the Impossibly Sloppy made with Impossible plant based protein and avocado toast made with Joe’s handcrafted Avocado Smash, queso fresco and pepitas. Guests can select their premium proteins for all salads and bowls. Proteins include all natural, antibiotic free chicken, grass fed steak sirloin, Norwegian wild caught salmon and Impossible plant based protein.

The new brand is sourcing its fresh baked French rolls and eight grain bread from Orwashers, a renowned bakery that has been serving fresh artisan breads to the New York City area since 1916. The breads are delivered fresh daily and guests have the option of white or multigrain whole wheat when ordering an oven toasted sub. Guests can also choose a healthier for you side or a clean label cookie or brownie from OvenArts, a Kosher certified bakery located in Hoboken, NJ. Healthy Joe’s beverage selection includes fresh brewed iced teas in a variety of flavors, hand squeezed lemonades made with natural sweeteners and a coffee selection including Nitro cold brew, all available at the HjO tea bar.

The décor inside of the Healthy Joe’s dining room is a unique display of murals painted by students of the Borough of Manhattan Community College (BMCC) located a few short blocks away from the restaurant. Pops of color throughout provide a bright and inviting space for guests to dine for lunch or dinner.

“Healthy Joe’s is a brand new concept for Muscle Maker, Inc. and we’re thrilled that the official opening is here,” says Kenn Miller, Chief Operating Officer of Muscle Maker. “We’ve worked tirelessly on developing the handcrafted, oven toasted menu and the restaurant space and think we’ve really nailed it. The students of BMCC did a great job of tying the brand into the neighborhood with their abstract murals and locally inspired artwork. We look forward to introducing HjO’s to the Tribeca community and beyond.”

Healthy Joe’s of Tribeca is located at 10 Murray St., open Monday – Saturday 10:00AM – 10:00PM and 11:00AM – 9:00PM on Sunday. Convenient dine in and take out available. Guests may reach the restaurant directly by calling (212) 962-1813.

Emerging Concepts, Fast Casual, News, Muscle Maker Grill