Muscle Maker Reopens High-Performing NYC Restaurant

    Industry News | December 17, 2020

    Muscle Maker announced the re-opening of one of its recently purchased franchise-owned locations in the Chelsea neighborhood of Manhattan. The now corporate-owned restaurant, located at 70 7th Ave between 14th and 15th, has been remodeled and features new menu boards, furniture and a large covered year-round outdoor seating area with heat lamps.

    The Chelsea restaurant has historically been one of the highest volume Muscle Maker locations, boasting more than $1.1 million dollars in sales in 2019. Muscle Maker acquired this location for the opportunity to expand the business and to launch new test products to a broader audience. This location will have a contactless kiosk ordering station and also operates as a Healthy Joe’s ghost kitchen. This location will offer Chelsea residents the ability to take out, as well as have food delivered through one of the many convenient online ordering platforms including its app MMG Rewards. The brand has applied and plans to serve healthier brands of beer and wine in the near future.

    Muscle Maker will continue to pursue its growth plans by adding non-traditional locations on military bases, college campuses and delivery only ghost kitchens while expanding its consumer reach through various partnerships like the recently opened REEF Neighborhood Kitchens and soon to launch Healthy Meal Prep, which ships prepared meal plans direct to consumers.

    “We’re thrilled to re-open one of our highest volume locations in a very fast-paced market,” says Michael Roper, CEO of Muscle Maker. “We already have brand awareness in the market and we’re looking forward to taking things to the next level by launching additional concepts and eventually beer and wine. As we have mentioned previously, we are constantly looking for opportunities to grow our corporately owned location portfolio including individual locations and potentially acquisitions. The current environment is presenting many strategic opportunities to grow the brand and we intend to pursue opportunities if appropriate.”

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