Industry News | August 25, 2016

My Fit Foods Taps Barbecue Purveyor for Texas Flavor

My Fit Foods

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My Fit Foods, a leading producer and retailer of fresh and flavorful prepared meals, announced partnered with Stubb's Legendary Bar-B-Q, makers of authentic Texas barbecue sauces, marinades, and rubs, allowing its customers to enjoy the flavors of the South without the guilt. Through the collaboration, My Fit Foods has launched a new limited-time menu item—Stubb's Flat Iron Steak—exclusively for its Texas and Oklahoma locations.

"Barbecue is serious business in the South, and no one does it better than Stubb's," says David Goronkin, CEO of My Fit Foods. "We are committed to providing our customers with high-quality, flavorful options, and this partnership allows us to celebrate our Texas roots in a fresh and nutritious way."

Together, My Fit Foods and Stubb's Legendary Bar-B-Q fired up the grill and developed a new menu offering inspired by legendary Texas pit master and Stubb's founder, C.B. "Stubb" Stubblefield.

"Our sauces deliver big on flavor, are certified gluten-free and made with quality ingredients—a great option for people like My Fit Foods customers who care about what they eat," says Rocky Stubblefield, Stubb's brand ambassador and grandson of C.B. "Stubb" Stubblefield. "Pairing our signature Stubb's Bar-B-Q sauce with this steak meal helps consumers to enjoy a lighter side of barbecue without having to sacrifice on flavor."

The new meal offering is now available at all Texas and Oklahoma My Fit Foods locations for a limited time.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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