My/Mo Mochi Ice Cream received the 2018 “Partner Award of Excellence” from top national retailer, Target. One of only seven food and beverage brands selected out of thousands, the award recognizes My/Mo Mochi Ice Cream for its innovative leadership, superior business practices and commitment to performance, values and reliability.
Today, My/Mo Mochi Ice Cream has the number one and number three highest selling frozen novelty items at Target stores with Ripe Strawberry and Sweet Mango, respectively. Overall, My/Mo Mochi Ice Cream is the leader in the mochi ice cream category at a national level with an 80 percent market share.
“As a brand that is dedicated to the customer experience, we are honored that Target has recognized our partnership in this way,” says CEO Craig Berger. “We look forward to continuing our collaboration with Target as part of our ongoing mission to bring a playful experience into the lives of our shared Target guests.”
As a leader in the frozen novelty space and development of snacking concepts that reasonate with the Target Guest, My/Mo Mochi Ice Cream will launch additional flavors of its latest product expansion, triple layer mochi ice cream, at Target stores nationwide later this month. My/Mo Mochi Ice Cream’s triple layer is a one-of-a-kind frozen snack that delivers a mouthful of premium ice cream with a taste bud tantalizing center layer - all wrapped in a pillowy rice dough exterior. Target guests will be able to enjoy triple layer flavor combinations including S’mores, Chocolate Sundae, and Vanilla Blueberry.
In just over two short years, My/Mo Mochi Ice Cream has experienced shotgun growth by breathing new life into the frozen novelty space, a sleepy category that proved to be ripe for innovation. Through a millennial focused approach to marketing and product development, My/Mo Mochi Ice Cream has transformed a niche concept – mochi ice cream – into a coveted snack for the modern masses.
My/Mo Mochi Ice Cream can be found at over 18,000 retailers nationwide and in Canada in both retail packs and through their self-serve My/Mo Mochi Ice Cream BarTM concept. Product lines include My/Mo Mochi Ice Cream, My/Mo Non-Dairy and Vegan Cashew Cream Frozen Dessert and My/Mo Ice Cream with Mochi Bits.
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