Nékter Juice Bar, the modern juice bar brand with more than 130 restaurants across 14 U.S. states, announced today that it will open its first location within a Whole Foods Market on May 22, 2019, in Porter Ranch, California, about 30 miles north of Los Angeles.

Nékter is partnering with Whole Foods Market as part of the Friends of Whole Foods Market program, which provides the opportunity for innovative businesses aligned with Whole Foods Market’s mission and quality standards to establish their own independent retail spaces inside Whole Foods Market stores. Nékter is also working with the Whole Foods Market team to open more locations inside additional, new Whole Foods Market stores. These locations will be announced as plans are finalized in coming months. 

In celebration of the partnership, Nékter will debut a new signature coffee menu featuring local partner Coffee Manufactory at the Whole Foods Market in Porter Ranch, which is setting a new standard for sustainability in specialty coffee by tracking key supply chain metrics, sourcing top quality, seasonal coffees, and helping to empower sustainability to become producer-led.

“Aligning with Whole Foods Market, a brand that is synonymous with high quality and uncompromising standards, underscores our commitment to providing a best-in-class and authentic juice bar experience,” says Steve Schulze, co-founder and CEO, Nékter Juice Bar. “We take great pride in elevating the juice bar experience to one that is rooted firmly in ingredient-integrity and menu transparency. At Nékter Juice Bar, we are passionate about nourishing the lives of our guests and that starts and ends with making healthy food options—made with real ingredients—accessible, affordable, and that always taste great.”

“We’re thrilled to partner with NékterJuice Bar, a company that shares Whole Foods Market’s commitment to offering high quality, fresh, and delicious products, while satisfying and delighting customers,” says Patrick Bradley, president of Whole Foods Market’s Southern Pacific region. “We constantly look for new ways to elevate the customer experience through access to new brands, products, and in-store concepts, and are confident that Nékter will be an incredible addition to the Whole Foods Market family.” 

Emerging Concepts, Fast Casual, News, Nekter Juice Bar