The journey from proof-of-concept in 2010 to more than 100 high-performing restaurants across the country has made Nékter Juice Bar a leader in the modern juice bar category. Nékter’s brisk expansion continues this summer as new franchise partners prepare to bring the healthy lifestyle concept to several new markets, including: Jacksonville Beach, Coconut Creek, Tampa and Valrico in Florida; Knoxville, Tennessee; Eugene, Oregon; and, Woodbury, Minnesota. At the same time, Nékter has 150 more restaurants in development in multiple markets, including Illinois, Georgia, Kansas, Louisiana, and Pennsylvania, and is seeking franchise partners who want to bring a thriving and growing brand to more communities across the United States.
“Today Nékter Juice Bar continues to be the category leader and trailblazer by offering a dining experience that offers benefits beyond the menu to improve lives,” says Steve Schulze, co-founder and CEO, Nékter Juice Bar. “As we grow across the country, it’s becoming increasingly evident that consumers are rejecting rhetoric and disingenuous hyperbole and are now demanding authenticity and ingredient integrity, which is what they have always found at Nékter.”
Leaning on a proven strategy of measured and concentric growth, data-driven site selection and impactful local and national brand awareness campaigns, Nékter’s steady success is underscored by the highest Average Unit Volume (AUV) in its category of $816,741*. Recent strategic brand and operational enhancements have also contributed to rising guest loyalty and bottom-line improvements, including:
A new “Farm-to-Cup” initiative supported by a strengthened national supply chain network to ensure ingredient quality, freshness and safety while lowering overall food and distribution costs.
A flexible restaurant design program for traditional and non-traditional settings with value-engineered models for new markets and multi-unit operators.
An upgraded mobile app that has led to a greater than 200 percent increase in online ordering sales.