Founded upon a promise to reinvent a restaurant category that had lost its way, Nékter Juice Bar continues to shine as the clear leader and pioneer of the modern juice bar experience, a $2 billion industry that shows no signs of slowing down. Since 2010, Nékter Juice Bar has been a catalyst for change among juice bar concepts, vowing ingredient integrity and authenticity across its menu of entirely fresh and clean juices, smoothies, acai bowls and other healthy snacks. As a result, the award-winning brand’s success continues to accelerate with more than $100 million in systemwide sales, 150 more restaurants in development, and the category’s highest Average Unit Volume (AUV) of $837,263.
On, February 15, Nékter will celebrate another significant milestone—the opening of its 100th restaurant in Anaheim Hills, California. To thank its loyal guests for their continued patronage and support, Nékter will offer $1, 16-ounce juices for the first 100 guests at participating stores across the country between 7:00 a.m. and 11:00 a.m. that day.
“We’ve essentially disrupted and redefined the juice bar experience,” says Steve Schulze, co-founder and CEO, Nékter Juice Bar. “While other concepts are just now talking about eliminating unhealthy or unnatural ingredients, our menu has always been 100 percent fresh and clean with the added bonus of being incredibly delicious. And, really, we’ve just begun.”
Nékter’s popularity among its guests has also translated into an overwhelming response from the franchise community. In 2016, Nékter launched a nationwide franchising initiative to grow to 425 restaurants by 2020 and is well on its way as it prepares to open 75 restaurants in eight states this year. Today, 81 percent of Nékter’s franchisees own multiple units, demonstrating the brand’s value promise and solid return on investment.
Moreover, Nékter’s multi-unit franchisees are far surpassing traditional development schedules. In her first 18 months, Andrea Young opened five restaurants in Texas, while Aman Batta opened his 10th restaurant in a record 20 months. “As champions of the truly healthy juice bar experience, Nékter Juice Bar has been able to capture and retain the attention and admiration of consumers who are tired of being misled and who increasingly understand the real impact of food on their overall health,” says Batta. “With the future so exceptionally bright for Nékter and what it stands for, it was one of the easiest decisions I have made as a health-oriented entrepreneur. Their strong operations and marketing support systems are incredibly effective.”
